| | Television Wesley Medical Center The “Community Promise” campaign positions Wesley as the leading community hospital in Wichita. The television ad opens with an air-to-air shot of a medical helicopter landing at Wesley where we see the prominent “W” to help reinforce the hospital’s well recognized visual brand. In both the television and radio spots, Wesley’s CEO Hugh Tappan delivers a personal promise of care.   d Radio_Wesley 1 Wesley Medical Center As part of the "Community Promise" campaign, senior staff from Wesley provided voice over talent to personally deliver a promise of care. In this spot, Dr. Francie Ekengren, ER Physician and Chief Medical Officer, describes Wesley's fast response times in the ER for heart care. d Radio_Wesley 2 Wesley Medical Center As part of the "Community Promise" campaign, senior staff from Wesley provided voice over talent to personally deliver a promise of care. In this spot, Diana Lippoldt, Emergency Director, describes the lifesaving services at Wesley's two ER locations. d Radio_Wesley 3 Wesley Medical Center As part of the "Community Promise" campaign, senior staff from Wesley provided voice over talent to personally deliver a promise of care. In this spot, CEO Hugh Tappen describes Wesley's leading care for those 60 and above. Television_ANG 1 Kansas Air National Guard The Kansas Air National Guard unit located in Wichita was the first in the country to convert to an all-intelligence mission. H+W created a campaign, including three TV spots, that played locally before, during and after the Super Bowl. The TV spots feature declassified intelligence footage, sample “twitter” accounts of a day on the job, and computer-screen style lettering and graphics. Television_ANG 2 Kansas Air National Guard The Kansas Air National Guard unit located in Wichita was the first in the country to convert to an all-intelligence mission. H+W created a campaign, including three TV spots, that played locally before, during and after the Super Bowl. The TV spots feature declassified intelligence footage, sample “twitter” accounts of a day on the job, and computer-screen style lettering and graphics. Television First Council Casino The newest casino in Newkirk, Oklahoma, First Council Casino is by far the most lavish. To introduce this new option for entertainment, H+W emphasized the casino’s first-class amenities, including the area’s only buffet dining and the beautiful interior design. An old-Vegas, lounge-style music track sets the mood for an invitation to enjoy all the Firsts from First Council. Television_WDD 1 Wichita Downtown Development Corporation H+W created four television spots to follow the current brand promise of WDDC: Life Happens Here. The series of spots feature images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar beat. The first spot launched on Thanksgiving Day 2007, a time when TV viewing is high. The launch coincided with the excitement and retail marketing push of the holiday season. Television_WDD 2 Wichita Downtown Development Corporation H+W created four television spots to follow the current brand promise of WDDC: Life Happens Here. The series of spots feature images of Downtown in all its variety — from construction zones to espresso machines — set to a jazz guitar beat. The first spot launched on Thanksgiving Day 2007, a time when TV viewing is high. The launch coincided with the excitement and retail marketing push of the holiday season. d Radio Wichita Downtown Development Corporation This 30-second spot first ran the day after Thanksgiving, following the TV debut on Thanksgiving Day. Otherwise known as the busiest shopping day of the year, the radio buy targeted thousands of area residents out and about, listening to the radio as stations began playing holiday programming. The spot positions Downtown Wichita as the place to live, work and play as part of the "Life Happens Here" campaign. Television Aviation Tech Center H+W worked with broadcast partners in Dallas, Texas to create a visually dynamic spot aimed at moving workers to high paying jobs fast. The visuals communicate just how far the ATC training can take graduates. Television_WATC 1 Wichita Area Technical College H+W created a cost-effective series of television and radio spots to air in open enrollment periods. The ads include high energy voice overs and carry the “Get Trained to Get Paid” theme featured in other promotional materials. Television_WATC 2 Wichita Area Technical College H+W created a cost-effective series of television and radio spots to air in open enrollment periods. The ads include high energy voice overs and carry the “Get Trained to Get Paid” theme featured in other promotional materials. d Radio_WATC 1 Wichita Area Technical College As Wichita Area Technical College sets a new course for success in the community, the latest enrollment ads ask students to do the same. The new message also helps promote the expanding selection of online courses and new programs of study. d Radio_WATC 2 Wichita Area Technical College As Wichita Area Technical College sets a new course for success in the community, the latest enrollment ads ask students to do the same. The new message also helps promote the expanding selection of online courses and new programs of study. d Radio_WATC 3 Wichita Area Technical College Prior to the Summer 2008 class sessions H+W created new radio spots to relate to working adults who need additional job training. This spot is for Health Sciences programs. WATC is a primary source for a range of training options in health care. d Radio_WATC 4 Wichita Area Technical College This Summer 2008 radio spot is targeted to aviation workers who may want or need additional training to secure a higher paying job. WATC is the region's leading provider of training and certification options for high-paying careers in aviation manufacturing.  [ Intro ]1234567891011121314151617 30 to 60 seconds isn’t a lot of time to make a lasting impression, but it’s enough. Television has the power to make a deep connection with the audience. The combination of sound, words and images reach out and touch us, move us, stop us or redirect us. At H+W we have scripted, written, directed and produced television spots for local and national clients. Our goal is always the same: to tell the story of your product or service in a way that will connect, move and impact the market.
The radio market, just as all other mass media, is increasingly segmented. The good news: you can talk directly to the hot country 22 to 35.5 year olds in a suburb of Dallas. The challenge: how do you put together a buy with a wide reach? H+W partners with experienced media pros who know all the formats, the numbers, the possibilities. Radio can be a cost-effective way to make a big impact on a screaming deadline. And radio can be an important tool in building overall awareness and brand strength. Make an announcement. Drive traffic. Take your case to the people with people who know how to rule the air.
| | |
| |
