Wesley Medical Center wants patients 65 and above who receive Medicare to be aware of the leading-edge services provided at the hospital. Wesley is committed to providing the best care in health disciplines most important to this age group: trauma services, cardiology, diabetes and stroke.

Located in the heart of the city, Wesley is one hospital with 57 specialties, providing care to all those in need. Unlike specialty hospitals with limited diagnostic and trauma care, Wesley is able and willing to care for the entire community.

Building on the brand promise of Intensive Caring, Howerton+White once again created a message based on a personal appeal delivered by the people of Wesley. In the introductory :30 television spot, “Community Commitment,” Wesley’s CEO Hugh Tappan provides the voice over and anchors the ad.

Radio spots also feature senior staff members who share a few details about the ER, Cardiology, Imaging Services (stroke), and Senior Services (Wesley Friends).

A direct mail piece and print ads provide additional information and data about Wesley’s rapid response times, innovation treatments and commitment to all aspects of a patient’s care.