Wichita area aviation manufacturers are looking to fill jobs, and fast. A range of job sectors —from health care to business and office management to heating and air conditioning — all need highly skilled employees. WATC is the place where students can Get Trained to Get Paid.

That’s the message behind work from Howerton+White. Billboards, direct mail, e-mails, radio and other media (yes, YouTube) have all been part of the push to connect people to the place employers look for new talent.

H+W also created a television spot for The Aviation Tech Center, now under the auspices of WATC, with a similar appeal — Education with Afterburners, surpassing recruitment goals at the time by waking up difficult-to-reach young adults.